Specialty: Brand Strategy and Integration
Founder Jeff Johnston is a marketing generalist, brand strategist and award winning writer and director. He was responsible for the 800 Meters concept – melding the best in the world of strategy, creative execution and business vision in a communications boutique.
His brand experience includes Sylvania, Siemens, British Telecom, Mirage Resorts, Pinnacle, Toyota Tsusho, Glycomark, LifeAire Systems and more.
Jeff has the unusual ability to cross the isle between public and media relations to traditional advertising. Winner of numerous advertising awards he has gained more recognition for public relations work over the past decade and a half. His former firm, Greystone, handled the rededication of the Jefferson Memorial and the Koenig Sphere at Battery Park after 9/11. In 2007 his agency was chosen over New York’s largest public relations firms to handle media relations for the World Forum on Democracy, the signature event of the 400th Anniversary of America Celebration at Jamestown.
In 2003 he founded LightCongress, at the time the largest media symposium for the lighting and green energy sectors held annually in New York until 2009. He is a member of the National Press Club in Washington, D.C.
This year he led his 20th political campaign to victory. He has yet to lose a campaign.